Will simplify, a Denver, CO-based provider of regulatory and operational compliance software for the cannabis industry, has raised $ 6 million in Series B funding.

The round was led by Blue Zone Wealth Advisors, with input from existing investors Merida Capital and previous shareholders, as well as the addition of several new investors, including Mercury Payment Solutions founder Jeff Katz, who also joined the Simplifya board of directors.

The company intends to use the funds to expand its operational presence and to implement and launch its new product offering, TENDRMT (the product will launch in beta with POS customers before the end of the second quarter).

Led by Marion Mariathasan, Co-Founder and CEO, Simplifya provides TENDR, a compliant and cyber-secure B2B and retail payment solution for the cannabis industry. Powered by technology leaders in the payments industry, the payment processing solution utilizes the automated clearinghouse in conjunction with an ODFI (Home Depository Financial Institution) to ensure a compliant and sustainable payment solution for customers. participating cannabis related companies (CRBs).

In addition, the product will deliver a suite of customizable digital commerce solutions designed to enable its point of sale (POS) and enterprise resource planning (ERP) partners to deliver an enhanced user experience and retention. from customers to their cannabis industry customers. This suite of commerce solutions – which includes e-commerce, employee incentives, customer loyalty / rewards, and direct-to-consumer marketing (DTC) – is based on proven technology that has been in use for over nine years by the company. one of the biggest coffee producers. retailers nationwide, with more than 11,000 locations worldwide.