ikigai, the very first UK app to combine everyday banking and wealth management services, has decided to bring Apple Pay, a safe, secure and private way to make payments.

Apple Pay helps customers maintain their privacy and control by not requiring them to hand over their payment card to someone else. It also allows customers to avoid having to touch physical buttons or redeem paper banknotes. Apple Pay leverages the power of the iPhone to protect digital transactions.

The customer just has to bring their iPhone or Apple Watch to a payment terminal to make a contactless payment. Every Apple Pay purchase is secure because it is authenticated with Face ID, Touch ID or device password, and a one-time, one-time dynamic security code.

Apple Pay is accepted at grocery stores, drug stores, taxi services, restaurants, cafes, point of sale, and many other businesses.

Customers can also use Apple Pay from their iPhone, iPad, and Mac to make faster, more convenient purchases in apps or through the web in Safari without opening new accounts or having to constantly enter their shipping and billing information.

Apple Pay was developed to make it easier to pay for various everyday items such as food and grocery deliveries, online shopping, transportation, and parking. Apple Pay can also be used to make payments in apps on Apple Watch.

Security and privacy are key features of Apple Pay. When customers use their credit or debit cards with Apple Pay, the actual card numbers aren’t stored on the device, or even on Apple’s servers. A unique device account number is assigned, encrypted, and stored securely in the Secure Element, an industry-standard certified chip developed to store payment details securely on the device.

Apple Pay is fairly straightforward to set up. On iPhone, all you need to do is open the Wallet app, tap +, and follow the steps to add ikigai Visa debit card. Once a customer adds the card to their iPhone, Apple Watch, iPad, and Mac, they can start using Apple Pay on that device. Customers will continue to receive the same rewards and benefits offered by ikigai cards.

ikigai, a banking and wealthtech company, had raised nearly £ 1.7million through its crowdcube crowdfunding campaign (as of May 2021). The funding round, which was originally aimed at raising £ 1.2million, had attracted more than 1,260 Crowdcube investors (as reported in May).

As previously stated, ikigai’s mission is to be the first UK Fintech to combine banking and wealth management in one app, targeting affluent young people in need of financial management services. Launched in early 2021, the company is seeing 20% ​​growth in new customers week-on-week. It has also partnered with various vendors including WealthKernel and Railsbank. Ikigai’s portfolios are managed according to BlackRock’s asset allocation guidelines.